Swinxs, RFID for Children

A Dutch company, Swinxs is developing a physical RFID-based console with RFID wristbands for children. They claim to be encouraging physical activities and ‘stimulating imagination’.The console includes versions of Tag, multiple Quiz games, Hide and Seek and Charades. The base-station connects to the internet for uploading scores and downloading content. The movie on their home page demonstrates some of the simple game mechanics.

It seems that many of the games are about measurement, tracking and timing of otherwise person-to-person negotiated activities. In this way the product becomes more about tagging people and measuring their activity, particuarly when combined with the wristband attached to the body rather than tagged objects.
This might sound insignificant, but the difference between tagged objects and tagged people is quite pertinent, particularly as this is intended as a playful, learning environment for children. The kinds of learnings that are achieved through a digital system that tracks you rather than the objects you manipulate could be very different.


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